VIDEO-Trolling Tesla was a success: Elon Musk reacted to the aggressive advertising of Polestar 2, they actively talked about the car
Volvo paid $7 million to advertise its electric car in the Super Bowl.
As we already reported, at the Super Bowl final, Polestar showed a commercial for its Polestar 2 electric car, in which Tesla and Volkswagen were clearly trolling.
Tesla shareholder Sawyer Merritt duplicated the ad on his Twitter page and commented, “Volvo paid $7 million to advertise their electric car in the Super Bowl. It's a bold strategy to make fun of Elon Musk, Volkswagen and other car companies."
In response, Tesla founder Elon Musk posted a laughing emoji with tears. Some users of Twitter and other social networks believe that Volvo's advertising costs have paid off: now more people have heard about the Polestar 2. Others have a different opinion, some quotes are listed below:
The ad made you talk about it... so I guess the ad works.
,,I think it was stupid. Say "No blah blah blah" but spend $7 million on one ad.,,
The Polestar 2 commercial made me laugh. “No Mars. No blah blah blah." Yet they buy advertising for millions of dollars.
Polestar Automobile is a joint venture between Geely and Volvo. The company is positioned as a premium new energy brand. Polestar 2 is the manufacturer's second electric vehicle.
Investor Sawyer Merritt recently revealed that Tesla will open its own App Store counterpart before the release of Cybertruck.
OVERVIEW WHAT IS IT? A new electric car, from a new electric car company. Polestar was once Volvo’s racing skunkworks, but it’s morphed into a standalone electric offshoot, jointly owned by Volvo and its Chinese mothership, Geely. Its cars are built in China, to be sold worldwide. And while Polestar’s first homebrew effort was a plug-in hybrid – the beautiful, £140,000 Polestar 1 – this is where it gets serious. The 1 was a limited-edition headline-grabber. This is the Polestar 2, and it’s a fully-fledged production car designed to do the hard yards in establishing Polestar as a big player in the EV scene. It’s gunning for the biggest bullseye of them all right now: the Tesla Model 3. HOW MUCH IS IT? Prices start at £39,900 for the entry-level 'Standard Range Single Motor' version, which has a 64kWh battery capable of 273 miles of range and an electric motor that's good for 221bhp. Next up is the 'Long Range Single Motor', which upgrades the battery to a 78kWh unit that'll do 335 miles on a full charge and ups power slightly to 228bhp. It costs £42,900. Then there's the top-spec 'Long Range Dual Motor' edition, which features electric motors on the front and rear axle. The car develops just over 400bhp split 50/50 front-rear, so it’s fast, despite weighing 2.1 tonnes. The asking price for this is £45,900. More recently, Polestar announced an over-the-air update - first previewed at the 2021 Goodwood Festival of Speed - that bumps power up to a nice, healthy 470bhp. Previewed as a Volvo concept several years ago, the Polestar 2 uses its height not just to offer a more commanding view of the road than a conventional saloon, but also to carve out space for the water-cooled battery pack, which lies beneath the cabin. It’ll juice the top-of-the-range 2 for almost 300 miles, with or without the optional £5,000 Performance Pack box ticked. SO IT’S POLESTAR VS TESLA? Now, an equivalent Tesla Model 3 Long Range is good for another 60 miles of claimed endurance, and for some folks, the argument will end there. But we’ll not get utterly bogged down in Tesla tit-for tat here. Polestar is finding its feet in the market and wants to do things its own way. CEO Thomas Ingenlath (an ex-Volvo design boss himself) hints Polestar’s USPs will be build quality and the completeness of the car and ownership experience, not YouTube-friendly 0-60mph times. He admits the learning curve will be steep, but points out Polestar has been in the EV market for a year or two, not decades. He believes that now the world is warming up to electric cars, soon the idea of each car needing to carry around all the weight and cost of a 300+ mile range will seem as absurd as a car carrying around a second engine as a redundancy measure. Y’know, just in case. Polestar wants to make desirable and rapid electric cars, but it wants to do so with Scandi common sense. And Swedish fashion sense. IS IT A LOOKER? On the design front, it’s job done: this is a sensational-looking machine in the metal, crisp and fresh and clean-cut, loaded with presence but wonderfully unadorned with fake vents or dummy-aero nonsense. It looks like the car the future promised, but distanced enough from a Volvo S60 not to seem contrived. When you see one of these whoosh past, you’re going to want one. WHAT'S THE VERDICT? “One of the most complete electric cars money can buy. Superb build quality, and decent to drive” We love the Polestar 2 because it’s handsome, the build quality will give Audi drivers PTSD, and there’s a real sense of common sense about the car – that it’s been designed to work seamlessly, not to wow you with gimmicks then wind you up further down the line. Single Motor iterations make it more accessible for most too. There’s also a real sense of momentum about Polestar now – it’s got the design schtick nailed, this interior concept looks to be futureproof, and yet there’s a humility about this newcomer that’s massively refreshing. Of course, it’s not without niggles – the ride should be less jiggly, and coaxing Apple fans into a cabin enshrined with Google Android could be a challenge. Fundamentally though, the car itself is well-finished, practical and drives pleasingly, but it’s that sense of a brand really believing in its approach and starting to show its potential that’s exciting about Polestar in general, and the 2 in particular. And yep, Tesla ought to be paying attention. As should anyone else who fancies a slice of the electric future.
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